NON-PROFIT CHARITY
With Ibby
With Ibby is a non-profit offering specialist minibus hire, day trips, and support for disabled and vulnerable children and their families. The organisation needed a clear and approachable brand identity that would feel friendly, practical, and accessible for a wide audience.
Deliverables:
Branding, Logo Design, Website, Brand Guidelines, Marketing Collateral
Services:
Branding, Graphic Design, Web Design, Printed Collateral
I developed a full visual identity, including logos, social media assets, website, and brand guidelines, to bring clarity and cohesion to the newly founded organisation.
The project began with a collaborative workshop to define the brand’s story, values, and vision. These foundations guided all design decisions, ensuring the brand feels warm, supportive, accessible, and human.
At the heart of the identity is a custom logotype that feels welcoming without being overly childish. Gentle curves in the “w” and “y” add a touch of playfulness, while the two pink dots above the “I” represent people — a nod to the children and community the charity serves. Purple was chosen as the lead colour, reflecting Ibby’s favourite colour and evoking trust and familiarity in charitable contexts.
Complementing the logo, we created a set of flexible brand assets, including soft abstract shapes to frame images and text. These shapes add warmth and rhythm to layouts and, when used consistently, help convey a sense of connection and care across all brand materials.
I also designed and built an engaging, user-friendly website to provide a central hub for information, updates, bookings, and donations. The site was crafted with clarity and accessibility in mind, making it easy to use for parents, carers, fundraisers, and local partners.
A comprehensive brand guidelines document was delivered to help the team apply the identity consistently, covering logo use, colour, typography, tone, and layout. Together, the identity and website give With Ibby the tools to grow their reach while staying grounded in their story and values.
