The Foiling Collective
The Foiling Collective is the UK’s hub for foiling sports, offering a wide range of equipment for sale, from wing foiling to efoiling. They are also home to the country’s first wing foil school.
Deliverables:
Brand Guides, Logo, Stationery, Flags, Vehicle Wraps, Merchandise
Services:
Branding, Graphic Design, Printed Collateral, Signage
We partnered with The Foiling Collective to create a bold and cohesive visual identity that reflects their expertise and passion for this growing sport.
As pioneers in the UK foiling community, they needed a brand that captured their adventurous spirit and dedication to both innovation and community.
Drawing inspiration from the origins of foiling sports, we developed a distinctive Tiki-style logo. This design celebrates the connection to Hawaiian culture while blending modern watersports aesthetics. The abstract central graphic symbolises the energy and exhilaration of foiling, drawing inspiration from the sea, the earth, and equipment used, while the calming sea-and-sky-inspired colour palette conveys trust and professionalism. Together, these elements embody their role as leaders in the foiling market.
This new visual identity was rolled out across their website, signage, brochures, and stationery, supported by detailed brand guidelines to maintain consistency in every application.
In addition to branding, we created a range of printed materials, including signage and stationery, designed to project a high-quality, professional image that aligns with their premium market position.
The result is a dynamic, unified brand presence that sets The Foiling Collective apart, helping them connect with their local community and attract a growing audience of foiling enthusiasts across the UK.
