The Foiling Collective

The Foiling Collective is dedicated to all foiling specific sports offering a range of equipment for sale, including wing foiling and efoiling, in the UK.

We developed a cohesive and impactful visual identity to reflect their leadership in the growing foiling sports market. As a brand focused on foiling-specific equipment and the UK’s first wing foil school, they needed a fresh look that encapsulated their expertise and dedication to this exciting niche.

Deliverables:
Branding, Graphic Design, Printed Collateral

Services:
Branding, Graphic Design, Printed Collateral

We looked into the roots of foiling sports to develop a distinctive brand identity for The Foiling Collective, blending Hawaiian culture with modern watersports appeal.

Inspired by the origins of foiling sports, we designed a unique Tiki-style logo that reflects the adventurous spirit of The Foiling Collective, paired with a calming colour palette that evokes the sea and sky. The logo symbolises boldness and unity. The abstract central graphic evokes the thrill of foiling, while the clean, modern design reflects the collective’s commitment to innovation and community in the sport.

This visual identity was applied to their website, signage, brochures, and stationery, and extended into a comprehensive set of brand guidelines to ensure consistency across all collateral.

Alongside branding, we created various printed collateral, including stationery and signage, designed to promote a professional, high-quality image in line with The Foiling Collective’s premium positioning in the market.

The final result is a dynamic and cohesive brand presence that solidifies their reputation as the go-to destination for foiling sports equipment and education.

This brand transformation helped The Foiling Collective stand out in a competitive market, allowing them to better connect with both their local audience and a growing community of foiling enthusiasts across the UK.