SPORTS
The Foiling Collective
The Foiling Collective is the UK’s hub for foiling sports, offering equipment for wing foiling, efoiling, and more. They also run the country’s first wing foil school, supporting a growing community of foiling enthusiasts.
Deliverables:
Brand Guides, Logo, Stationery, Flags, Vehicle Wraps, Merchandise
Services:
Branding, Graphic Design, Printed Collateral, Signage
I partnered with The Foiling Collective to create a bold and cohesive visual identity that reflects their expertise and passion for this emerging sport. As pioneers in the UK foiling scene, they needed a brand that captured their adventurous spirit, innovation, and community focus.
Drawing inspiration from the origins of foiling sports, I developed a distinctive Tiki-style logo. This design celebrates the connection to Hawaiian culture while blending modern watersports aesthetics. The abstract central graphic symbolises the energy and exhilaration of foiling, inspired by the sea, the earth, and the equipment itself. A calming sea-and-sky colour palette conveys trust and professionalism, reinforcing their position as leaders in the market.
The new visual identity was rolled out across their website, signage, brochures, and stationery, supported by detailed brand guidelines to maintain consistency in every application. I also created a range of printed materials designed to project a high-quality, professional image that aligns with their premium market positioning.
The result is a dynamic, unified brand presence that sets The Foiling Collective apart, helping them engage with their local community and attract foiling enthusiasts across the UK.
